Worth the Rush

Worth the Rush poster: students crowding the Tariq Pastries counter

The Film

Students crowding the school canteen counter
Students crowding the school canteen counter
A schoolboy enjoying a Tariq pastry
A schoolboy enjoying a Tariq pastry
An open Tariq Pastries box with pastries and juice
An open Tariq Pastries box with pastries and juice

Category:

Campaign

Client:

Tariq Pastries

Duration:

1:25

A back-to-school campaign created by KAI Studios for Tariq Pastries. The film follows students through the first days of school — the rush to the canteen, the hands in the air, and the moment that first bite makes it all worth it.

Made vertical-first for social, with a matching campaign poster.